How We Invest
We invest your assets the way we invest in you: personally. When starting with your priorities, we believe everything about money management changes, including your investments. With a deep understanding of you and your priorities, we’re able to provide a very personalized and appropriate investment strategy.
Prio Wealth seeks to create an investment strategy that incorporates our clients’ life goals and priorities. By knowing what motivates you as well as what worries you, we personalize your portfolio based on what’s right for you and what’s in your comfort zone. That means we make sure you understand what you’re investing in and why, so you have the confidence and conviction to stand by your plan.
Unique client engagement tools guide a meaningful discussion about client values and priorities.
Client priorities are the basis for a dynamic financial plan which informs the asset allocation target.
Advisor and client collaborate to determine appropriate investment selection which may include individual equities, individual bonds and exchange traded funds (ETFs).
Portfolios are constructed and rebalanced based on liquidity needs, tax sensitivity and market performance.
Prio Wealth’s Investment Committee meets regularly to formulate the Firm’s investment outlook and review ongoing market dynamics that could impact a client’s custom investment strategy.
To learn more about Prio Wealth’s Investment Committee and their extensive experience, please click through to our Meet our Team page.
Prio Wealth's Investment Process
Equity Investment Strategy
Prio Wealth constructs client portfolios using both individual equities and exchange traded funds. Where possible, the majority of a Prio client’s equity allocation will be obtained by investing in high-quality, reasonably valued companies in growing markets that are aligned with long-term secular trends. We prefer to align with companies that are increasing revenue or earnings faster than their peers, enhancing their return on invested capital, and growing their free cash flow and dividends. As long term investors with a disciplined, transparent and repeatable research process, we partner with our companies resulting in investment holding periods ranging from 5 to 10 years.
We also integrate environmental, social and governance (ESG) factors into our fundamental research process to enhance our analysis of risk, assess overall quality of management and determine the long-term sustainability of a corporation; all factors that help us create value. If you would like to learn more about our ability to incorporate ESG factors to a portfolio, please click here to read our strategy on ESG investing.
Fixed Income Investment Strategy
A client’s fixed income allocation is established with the fundamental objective of providing capital preservation and a reliable income stream. Minimization of risk is paramount in Prio’s fixed income portfolios. In order to mitigate risk, we invest in intermediate maturity, high quality bonds across various asset categories such as U.S. Treasuries, Corporate bonds, Tax-Exempt and Taxable Municipal bonds.
Prio’s fixed income portfolios are separately and actively managed; are comprised of individual fixed income securities, or in some cases, exchange traded funds; and are continuously monitored for changes in credit quality or interest rate risk. Allocations to various sectors are determined by a client’s unique financial objective and tax rate/status, in combination with fundamental research and analysis of current market conditions.